Every business in Africa runs on WhatsApp. None of them have a system behind it.
That's what we're fixing.
A restaurant in Lagos takes 200 orders a week through WhatsApp. A hotel in Nairobi handles reservations through WhatsApp. A pharmacy in Accra answers drug availability questions through WhatsApp. A wholesaler in Douala manages credit customers through WhatsApp.
WhatsApp is the operating channel. But there's no operating system behind it.
Every reply is manual. Every order is tracked in someone's head. Every follow-up depends on someone remembering. The moment that person is busy, asleep, or absent — the business stops functioning.
We built the system that sits behind the WhatsApp number and runs the business.
What Ciniter Hub is
An intelligent system connected to your WhatsApp business number that handles customer conversations, processes orders, collects payments, tracks inventory, coordinates your team, and gives you full visibility into your business — all without you opening a single app or dashboard.
Not a chatbot. Not a CRM. Not an ERP you need to learn. A complete operational layer that works where your business already lives: WhatsApp.
Who we are
Ciniter is a technology company based in West Africa, building operational infrastructure for businesses across the continent.
We're a small, focused team. We ship fast. We obsess over how businesses actually operate on the ground — not how enterprise software companies think they should operate.
We don't sell consulting. We don't sell integration projects. We sell a system that works the moment you connect it.
Where we're going
Every SME in Africa that uses WhatsApp to communicate with customers should have access to this kind of operational system — regardless of their size, budget, or technical ability.
That's what we're building toward.